But if you’re in the beauty industry and target a younger, feminine audience, then going for lighter colors, perhaps even metallics might be a better call. So, if your business is in the automotive industry, targeting mostly older men, you’ll want to pick colors that are maybe darker or richer in tone. What you’ll want to do instead is take some time to research appropriate colors for your niche, industry, and target audience. However, if you don’t already have pre-defined branding guidelines or website colors to work with, don’t worry. You might have to tweak the colors a bit as you’re developing the logo’s design, but those brand colors are where you’re going to start. If you have your brand guidelines already defined, use those colors for your logo. Picking the colors for your logo design doesn’t have to be hard. Identify Three Colors That Reflect Your Website Don’t forget to gather at least three wonderful examples that speak to you. You’ll be able to create something that looks similar without feeling frustrated, uninspired, or confused as to where to start. Taking the time to familiarize yourself with various design and graphical concepts will allow you to start your logo design process on the right foot and in a strong direction. These two websites are public portfolios, so you’ll have access to countless logo designs in all kinds of styles.
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